Any good college textbook on "oppression and how to make the masses scream for it" will tell you that the following pattern must be followed:
1. Introduce oppression as a theoretical idea. Gauge the response.
2. Make oppression optional. Depending on the opposition to the idea (you did remember to gauge the response to the theoretical idea, didn't you?), offer some worthless token that the mass [...]
The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.